Posts by Mike Knight
Computers, Margaret Thatcher & Ice Cream
On 6th May 1949, the Electronic Delay Storage Calculator (EDSAC) ran its first set of programs. This historic British computer calculated a table of square numbers and a list of prime numbers. It was developed by Maurice Wilkes with his team at the University of Cambridge Mathematical Laboratory. The computer was built on the top floor…
Read MoreApril 14th, 111 Years Ago : Radio Helps 706 Survivors
Imagine for a moment that it’s April 14th, 1912 and just moments ago you were having a pleasant evening onboard one of the most luxurious and largest ships of its time. However, you are now sitting in a tiny lifeboat, surrounded by pitch black freezing water waiting for rescue. This was stark reality for the…
Read MoreLeverage Existing Clients For Case Studies And To Develop Your USP
Managed service providers (MSPs) face increasing competition in today’s market. To stand out from the crowd, it’s very powerful for them to highlight their unique selling propositions (USPs) effectively. However, many business owners don’t know how to develop their USP. One way to do this is by leveraging existing clients to develop case studies that…
Read MorePeople Buy From People
You may have heard it said that people buy from people and what is especially true is that people will usuaslly only buy from someone that they like, know and trust. “usually” rather than “always” is because there are always exceptions and perhaps someone has to make a grudge purchase for something they’re desperate for…
Read MoreThe Biggest Marketing ‘Secret’
The most effective thing that an MSP business owner (or indeed any business owner) can do that dramatically multiply their success is to set assign time to “working on the business”. Yes, it’s a cliche but it really is the most important part of marketing. Even just a couple of hours a week, every week,…
Read MoreGetting Your Best Stuff “Above The Fold” On Your MSP Website
The “fold” harks back to newspaper days when the Publishers used to fold newspapers in half for display, allowing passersby to only see the top portion of the front page. To entice potential customers into purchasing a copy, publishers recognised that the content visible at a glance needed to be attention-grabbing. As a result, they…
Read MoreSimple Ideas For Increasing Your Response rate of Google Reviews.
As you’ll already be aware, there are many powerful benefits of getting more customer referrals and testimonials, especially via Google. There is an entire process around how best to get referrals and testimonials and there’s a 128 page A4 whitepaper MKLINK wrote about it you can have if you need some help getting to sleep…
Read MoreBenefits of Including Guest Content In Your Emails
It’s obviously a good idea for a managed service provider to ensure that they send a regular email newsletter to their clients and prospects. Not only does this help with a DRIP campaign (differentiate, remind, inform, persuade) but it also offers another (often undervalued) benefit as well, namely credibility. This is especially true for the…
Read MoreIT Security Threatened By Professional Burnouts
A Mimecast spokesman has warned that in a labour market already stretched by shortages, Dutch digital resilience could be threatened if more attention isn’t paid to the mental well-being of cyber security professionals. Wanting To Change Jobs Recent research commissioned by Mimecast in the Netherlands showed that a quarter of Dutch IT professionals are considering…
Read MoreHashtag Homework
The humble hashtag has a long and varied history. It’s technical term is ‘octothorpe’ and it can be traced back to ancient civilizations where it was used as a symbol for weight or measure while in the middle ages, it was used in music notation to indicate a sharp note. Recent Hashtag Updates In the…
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