Archive for November 2023
MSP Copywriting – Part 13
Recap : Last time we looked at : Assuming the Sale, Introducing Value Before The Price, Establishing a High Price, Reframing – Money and Time with Matching, Avoiding Commitment words and then Making Calls to Cction (And Button) stand out. Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create…
Read More3000% Increase in Deepfake Frauds
A new report from ID Verification Company Onfido shows that the availability of cheap generative AI tools has led to Deepfake fraud attempts increasing by 3,000 per cent (specifically, a factor of 31) in 2023. Free And Cheap AI Tools Although deepfakes have now been around for several years, as the report points out, deepfake…
Read MoreA Dozen Ways Copilot Can Help Your Business
With Microsoft’s Copilot AI assistant now embedded within the Microsoft 365 apps and services to help users save time and increase productivity, we look at a dozen things you can do with Copilot to help your business. Microsoft 365 Copilot Copilot fuses ChatGPT version 4 and Microsoft Graph. More specifically, Copilot is designed to integrate…
Read MoreICO Cookie Warning To Top Websites
The UK Information Commissioner has warned some of the UK’s top websites that if they don’t offer users fair choices over cookie use, as required by data protection law, they will face enforcement action. Guidance Not Being Followed The Information Commissioner argues that although it has previously issued clear guidance that organisations must make it…
Read MoreAutumn Statement Suggests IT Spending Boost
The announcement of measures intended to boost investment in innovation and technology in UK Chancellor Jeremy Hunt’s Autumn Statement could mean increased spending on IT and AI. Measures To Boost The Tech Sector The UK Chancellor’s Autumn Statement introduced a range of measures aimed at boosting the tech sector, with potentially significant implications for tech…
Read MoreChatGPT Voice Free To All iOS Users
OpenAI’s president and co-founder, Greg Brockman, has announced that ‘ChatGPT Voice’ in its ChatGPT app, previously only available to Plus and Enterprise subscribers, is now available free to all iOS and Android users. Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create your FREE account or login to continue…
Read MoreFriendlier Alternatives To Lithium-Ion Batteries
In this article, we look at what the issues around lithium-ion batteries are, why we need more sustainable alternatives, then we’ll look at some examples of the latest, environmentally-friendly alternatives. What Are Lithium-Ion Batteries? Lithium-ion batteries (LIBs) are a type of rechargeable battery which function by moving lithium ions between the battery’s positive and negative…
Read MoreMSP Copywriting – Part 12
For a quick recap, last time we looked at : multiple closes, linear path, suggestive questions and then asking prospects how Serious they are, either directly or indirectly. Assuming the Sale When talking, writing or communicating an offer to prospects, it can pay dividends to assume they are going to buy or take action. When you communicate in…
Read MoreOpenAI’s CEO Sam Altman Fired (But Will Return)
Following the shock announcement that the boss of OpenAI (which created ChatGPT) has been quickly ousted by the board and replaced by an interim CEO, we look at what happened, why, and what may be next. Ousted 38-year-old Sam Altman, who helped launch OpenAI back in 2015, firstly as a non-profit before its restructuring and…
Read MoreAvoid Getting Stung With Roaming Charges
In the wake of the recent news that Scotland’s Health Secretary, Michael Matheson, received an £11,000 roaming charges bill from his holiday, here we look at some of main ways you can keep data roaming charges down. What Are Data Roaming Charges? Data roaming charges are fees that you incur when using your mobile phone’s…
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