Archive for April 2023
April 14th, 111 Years Ago : Radio Helps 706 Survivors
Imagine for a moment that it’s April 14th, 1912 and just moments ago you were having a pleasant evening onboard one of the most luxurious and largest ships of its time. However, you are now sitting in a tiny lifeboat, surrounded by pitch black freezing water waiting for rescue. This was stark reality for the…
Read MoreLeverage Existing Clients For Case Studies And To Develop Your USP
Managed service providers (MSPs) face increasing competition in today’s market. To stand out from the crowd, it’s very powerful for them to highlight their unique selling propositions (USPs) effectively. However, many business owners don’t know how to develop their USP. One way to do this is by leveraging existing clients to develop case studies that…
Read MorePeople Buy From People
You may have heard it said that people buy from people and what is especially true is that people will usuaslly only buy from someone that they like, know and trust. “usually” rather than “always” is because there are always exceptions and perhaps someone has to make a grudge purchase for something they’re desperate for…
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