As you'll already be aware, there are many powerful benefits of getting more customer referrals and testimonials, especially via Google. There is an entire process around how best to get referrals and testimonials and there's a 128 page A4 whitepaper MKLINK wrote about it you can have if you need some help getting to sleep at night. However, for now, let's just focus on one aspect of it, i.e. the response rate of Google reviews.
From the study that MKLINK undertook on behalf of multiple Mana...
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