Posts by Mike Knight
Want Free Hot Water? Have A Server In Your House!
Green distributed computer network heating company Heata is offering to provide up to 4.8kWh of free hot water per day in exchange for installing a business cloud server in your home. Green Distributed Compute Network Heata, which began as an innovation project with British Gas, describes itself as “a ground-breaking green distributed compute network that uses the…
Read MoreLocal PR for MSPs
While many managed service providers focus on digital marketing tactics like social media and email campaigns, leveraging local news media through public relations (PR) can offer unique benefits and help MSPs build credibility in their communities. Here are some of the main benefits of using PR through local news media : Increased brand awareness: By…
Read MoreDo Hackers Get Pensions & Sick Pay?
Kaspersky research has shown that hackers are now being recruited with dark web job ads offering huge salaries and benefits! What?! According to Kaspersky’s analysis of more than 200,000 employment ads posted on the dark web between January 2020 and June 2022, ‘employers’ have been seeking applications from the best hackers by offering favourable terms…
Read MoreLumpy Mail
It’s said that curiosity killed the cat. Maybe so. However, curiosity also led to the discovery of everything of note from penicillin to the tech you’re using to read this right now. Within the realm of modern psychology, curiosity has been theorised, written about and experimented upon since William James’s work in the 1890’s to…
Read MoreThe 3 Line Email
Sometimes the simple, easiest things are the best. This can be the case with the “3 line email”. Multiple times I’ve had success with this method and anecdotally, I’ve heard some great success stories too. What’s It About? Very often, as business owners, we can have prospects that have been languishing in our CRM, in…
Read MoreWhat’s All the Fuss About LastPass?
Following news that hackers have stolen encrypted backups from the parent company of popular password manager LastPass, we look at what password managers are, plus the implications of the attack for businesses. Password Challenges We are all used to using passwords but without extra measures (e.g. 2FA) they are now recognised as having security limitations…
Read MoreCompounding Growth
Albert Einstein famously suggested that power of compounding was the eighth wonder of the world. He then proposed that those who understand it, earn it and those who don’t, will pay it. In terms of monetary investments, clearly compounding is key. Having an investment that grows over time provides security towards retirement. It’s crucial for…
Read MoreNo Bank Robberies For First Time Ever (in Denmark)
Although figures show no bank robberies last year in Denmark, it appears online banking fraud and other forms of digital crime are now replacing the traditional ‘hold-up’. Why No Bank Robberies? It is believed that the recent Danish bank association ‘Finans Danmark’ figures showing no physical bank robberies in 2021 compared to 221 back in…
Read MoreFacebook Marketing For MSPs
Facebook can be a powerful marketing tool for managed service providers (MSPs) looking to reach new clients and grow their businesses. Here are some benefits of using Facebook for MSP marketing: Wide reach: With over 2.7 billion monthly active users, Facebook has a massive audience that can be targeted through targeted advertising and content sharing.…
Read MoreMSP LinkedIn Marketing – Basics
Are you looking to boost your managed service provider (MSP) business through LinkedIn marketing? LinkedIn marketing can be a powerful tool for managed service providers (MSPs) to reach new clients and grow their businesses. Here are some benefits of LinkedIn marketing for MSPs: Targeted audience: LinkedIn allows you to target specific industries and job titles,…
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