Social Media

LinkedIn is testing a ‘Premium Company Page’ subscription service for SMEs which includes AI-produced content and tools to grow follower counts, as well as other features to raise the profiles of subscribers.  What Is It?  LinkedIn says the LinkedIn Premium Company Page is: “a subscription to help you make your Page stand out and convert more…

A recent US congressional vote means that TikTok and its parent company’s alleged ties with the Chinese Communist Party must be severed within six months or the popular TikTok app must be sold, thereby banning it in the US.  The Vote   The unanimous Energy and Commerce Committee vote (50-0) in favour of forcing TikTok’s…

Here we look at some of the latest WhatsApp updates and the value and benefits they deliver to users.  Search Conversations By Date For Android  The first of three new updates of significance for WhatsApp is the “search by date” function for individual and group chats on Android devices. Previously, this function had been available…

Included in a recent major update to Google’s Gmail on Android (for now), a new feature can help users to declutter and remove annoying spam from their inbox.  Select All Option  The new feature (currently being rolled out) enables users to use a “Select all” tick box that appears above (top left) in the inbox (on the…

In this insight, we look at some of the many ways you can use ‘WhatsApp Business’ to boost your marketing and connect with customers to provide a more personalised service.  Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create your FREE account or login to continue reading Login Username…

It’s been reported that some schools, in the UK (as well as Israel and the US) have advised Jewish parents to delete social media apps from their children’s phones over fears that they may see distressing hostage videos or videos of civilians being killed in the Israel-Hamas-Gaza conflict.  Continue reading … …Free MSP Standard Access…

Video-focused social media platform TikTok has been fined €345m by Ireland’s Data Protection Commission (DPC) over the privacy of child users.  The Processing of Personal Data  The fine, as well as a reprimand (and an order requiring them to bring its data processing into compliance within three months) were issued in relation to how the…

YouTube’s testing of a scheme to stop ad blocker usage and limit video plays is being seen by many as a way to further monetise the platform.  How Does YouTube Make Its Money?  Google’s YouTube platform currently makes its money in several ways, with advertising being the main source of revenue. For example, its money…

Elon Musk has stated that his “𝕏” social media platform will cover the legal expenses and initiate lawsuits on behalf of individuals who have been treated “unfairly “by their employers due to posts or likes on the site, previously known as Twitter. Presumably, he is trying to reinvent champion the platform as a bastion of…

Following the release of Meta’s alternative platform to Twitter called ‘Threads’, Meta’s head, Mark Zuckerberg, reports 100 million signups to the new platform in its first five days.  What Is Threads?  The Threads app, launched by Meta on 6 June, is a “text-based conversation app” that is a direct competitor to Twitter – it looks remarkably similar…