People Buy From People

You may have heard it said that people buy from people and what is especially true is that people will usuaslly only buy from someone that they like, know and trust. "usually" rather than "always" is because there are always exceptions and perhaps someone has to make a grudge purchase for something they're desperate for (or obliged to buy),however that's not what we're usually talking about in the case of relationship selling within the managed services landscape. Let's look at those 3 component...