Archive for July 2026
Persuasion Driver #16 : Pain Vs Pleasure Framing
Many people assume that customers buy because they want something better. Sometimes they do. However, decades of research in psychology and behavioural economics show that people are often even more motivated by something else: avoiding loss. The desire to protect what we already have is one of the strongest influences on human decision-making. Whether it…
Read MoreUK Decides Against Restricting VPNs
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Read MoreMicrosoft Makes Passkeys The Default For Entra ID
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Read MoreBoys Forming Romantic Bonds With AI
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Read MoreChancellor Backs UK AI Sovereignty
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Read MoreHP Fined Over Government Tender Rigging
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Read MoreAustralia Tells AI Data Centres To Generate Their Own Power
Australia is proposing new national rules that would make the next generation of large AI data centres build enough new electricity generation to match the power they consume, helping prevent rapid AI expansion from pushing up household bills or placing extra pressure on the country’s grid. What Has Been Announced? Prime Minister Anthony Albanese announced…
Read MorePersuasion Driver #15 : Mystique And Exclusivity
Mystique and exclusivity are powerful persuasion drivers because they affect how people judge value before they have fully examined the facts. Something that feels widely available, completely familiar and open to everyone can appear ordinary, even when it is objectively good. By contrast, something that feels selective, distinctive or slightly difficult to access often attracts…
Read MoreNew EU Cars Must Now Watch The Driver
From 7 July 2026, every newly manufactured passenger car and van sold in the European Union must include a new generation of advanced safety systems, including technology that monitors whether drivers are paying attention to the road, marking another significant step towards vehicles that actively watch over both their occupants and everyone around them. The…
Read More50% Of Parents Fear Children Too AI Dependent
Half of parents are concerned that their children rely too heavily on artificial intelligence for schoolwork, according to a new Deloitte survey, highlighting growing uncertainty over how schools should prepare young people for an AI-powered future without weakening the thinking and problem-solving skills education is intended to develop. What Did The Survey Find? Deloitte’s latest…
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