Getting Your Best Stuff “Above The Fold” On Your MSP Website

The "fold" harks back to newspaper days when the Publishers used to fold newspapers in half for display, allowing passersby to only see the top portion of the front page. To entice potential customers into purchasing a copy, publishers recognised that the content visible at a glance needed to be attention-grabbing. As a result, they placed the most striking headlines "above the fold" to capture the eye of potential customers.

Here are a few key things that can dramatically increase your conv...