Archive for March 2023

The most effective thing that an MSP business owner (or indeed any business owner) can do that dramatically multiply their success is to set assign time to “working on the business”. Yes, it’s a cliche but it really is the most important part of marketing. Even just a couple of hours a week, every week,…

The “fold” harks back to newspaper days when the Publishers used to fold newspapers in half for display, allowing passersby to only see the top portion of the front page. To entice potential customers into purchasing a copy, publishers recognised that the content visible at a glance needed to be attention-grabbing. As a result, they…

As you’ll already be aware, there are many powerful benefits of getting more customer referrals and testimonials, especially via Google. There is an entire process around how best to get referrals and testimonials and there’s a 128 page A4 whitepaper MKLINK wrote about it you can have if you need some help getting to sleep…

It’s obviously a good idea for a managed service provider to ensure that they send a regular email newsletter to their clients and prospects. Not only does this help with a DRIP campaign (differentiate, remind, inform, persuade) but it also offers another (often undervalued) benefit as well, namely credibility. This is especially true for the…