MSP Persuasion Principle #6 : Scarcity

Scarcity is one of the most powerful persuasion principles because it changes how people think about value, risk, timing, and action. At its simplest, scarcity means that people tend to want something more when they believe it may become limited, unavailable, harder to access, or more costly to delay. This can apply to products, services,…

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Ukraine Says Robots Seized Enemy Territory On Their Own

Ukraine says it has carried out the first combat operation in history where enemy territory was captured entirely using robots and drones, signalling a major turning point in how future wars may be fought. How Ukraine Says Robots Captured Enemy Positions The claim was made by Ukrainian President Volodymyr Zelensky when he announced that Ukrainian…

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AI Agents Are Starting To Rewrite The Software Industry

Enterprise spending on AI-native software is now growing far faster than traditional cloud software, signalling a major change in how businesses buy, use, and value technology. Why The Traditional SaaS Model Is Under Pressure For more than two decades, most enterprise software has operated on a relatively simple model. Businesses bought software licences based on…

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Amazon Launches UK Drone Deliveries

Amazon has begun making drone deliveries in the UK for the first time, marking a major step towards autonomous AI-driven logistics becoming part of normal daily commerce. Why Amazon Has Started UK Drone Deliveries Now Amazon Prime Air has officially launched limited drone deliveries in Darlington, County Durham, making the UK the first country outside…

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Children Fool Online Age Checks With Fake Mustaches

Children are reportedly bypassing online age-verification systems using methods as simple as drawing fake facial hair, raising fresh questions about whether current age-assurance technology is robust enough to protect young users online. How Children Are Bypassing Age Checks The issue was highlighted in a new report from UK online safety organisation Internet Matters, which surveyed…

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Chrome AI Model Download Raises User Control Questions

Reports that Google Chrome may download a multi-gigabyte AI model onto some desktop computers without many users realising it have sparked debate about transparency, storage use, privacy, and how AI features are increasingly being embedded into everyday software. How The Controversy Started The issue emerged after privacy researcher Alexander Hanff published a detailed blog post…

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Floating AI Data Centres Powered By Ocean Waves

A US startup has raised $140 million to build autonomous floating AI data centres powered by ocean waves, as the technology industry searches for new ways to meet the rapidly growing energy demands of artificial intelligence. Why AI Is Driving A New Search For Energy The rapid growth of AI has created a major infrastructure…

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MSP Persuasion Principle #5 : Liking

Introduction Liking is one of the most important persuasion principles in business because people are far more likely to say yes to people they like, trust, and feel comfortable with. At first, this may sound obvious. However, it explains something that happens all the time in sales, marketing, leadership, and client relationships. People do not…

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Meta Smart Glasses Security Controversy

Meta has terminated its contract with outsourcing firm Sama, leading to more than 1,000 Kenyan workers losing their jobs after they revealed they had been reviewing highly sensitive footage captured by users of its AI-powered smart glasses, raising fresh concerns about privacy, labour practices, and the hidden human layer behind AI. What The Workers Reported…

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OneDrive Removes Local Recycle Bin Fallback For Cloud Deletions

Microsoft is changing how OneDrive handles deleted files, removing a long-standing fallback that many users rely on without realising it and increasing the risk of accidental data loss across synced devices. What Has Changed In OneDrive? Although the change is straightforward, it is also significant, because when a file is deleted from the OneDrive website,…

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