Google Now Labels AI-Made Ads

Google is introducing new labels that tell users when advertisements have been created or edited using generative artificial intelligence, marking an important step towards greater transparency as AI-generated marketing becomes increasingly realistic and more difficult to distinguish from traditional advertising.

What Has Google Changed?

The new feature adds a "How this ad was made" section to Google's existing My Ad Center panel, which users can open from the three-dot menu or information icon on adverts shown in Google Search, YouTube and Discover.