Posts by Mike Knight
What Are ‘Deepfake Testers’ ?
Here we look at what deepfake videos are, why they’re made, how they (might) be quickly and easily detected using a variety of deepfake detection and testing tools. What Are Deepfake Videos? Deepfake videos are a kind of synthetic media created using deep learning and artificial intelligence techniques. Making a deepfake video involves manipulating or…
Read MoreGovernment Pushing For Right To Spy On WhatsApp Users (& Others)
The recent amendment to the Online Safety Bill which means a compulsory report must be written for Ofcom by a “skilled person” before encrypted app companies are forced to scan messages has led to even more criticism of this rather controversial bill to bypass security in apps and give the government (and therefore any number of people)…
Read More$50,000 Apple Trainers … Made of Gold?
Renowned auction house and brokers of art, collectibles, jewellery, and real estate Sotheby’s is selling a super-rare pair of Apple-branded trainers for a guide price of $50,000 (circa £39K). A One-Time Giveaway In The 90s Sotheby’s says the Omega Sports Apple Computer Sneakers (Size 10.5 / 9.5 UK), boxed and with an alternative pair of…
Read More$900,000 For Netflix AI Product Manager
Leading Streamer Netflix has added more fuel to the fire in the actors and writers’ union strike by advertising for an AI product manager with a salary up to $900,000. Could Have Paid For Actors With US actors and writers who are members of the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA)…
Read More5 Classic Forces MSPs Should Think About
There’s a classic model that gets drummed into every business student which is called Porter’s Five Forces. It’s worth knowing for MSP owners because it enables you to have a quick mental-checklist (if nothing else) that you can use when you’re reviewing your existing products and services and – more importantly – if you’re thinking…
Read MoreTime Presentation For MSPs
Some interesting results came back from an academic paper in 2022 by 3 researchers Jeong Hwang and Suk. Their research studied 2129 participants which showed how the presentation of time intervals, either as a duration or a calendar date influences task scheduling. To be clear, a duration presentation means saying something such as “X will happen in 10…
Read MoreLooking Over Your Staff’s Shoulders?
MSP Staff Monitoring Given the importance to MSPs of recruiting and retaining excellent staff, it’s more important than ever to maximise the value they get from their relationship with the business. To this end, it may be worth reviewing a precis about a recent academic study. A recent 2023 article entitled “Is someone looking over my…
Read MoreWhat’s Your MSP’s Promise-To-The-Customer?
Explicit Promises in Marketing for Managed Service Providers Some recent research between LinkedIn’s B2B Institute and Warc has brought to light a crucial insight that can help transform the marketing of managed service providers. (Source) Here’s an outline of the study and I quote : “Drawing on WARC’s extensive database of B2B and B2C effectiveness case…
Read MoreWhat’s Involved In a ‘Pen-Test’ ?
If you’d like to know what a ‘Pen Test’ is and the sorts of things you can expect from one, this article will give you a helpful overview. Pen Tests Put simply, pen testing is short for “penetration testing” and in a virtual situation (we’ll concentrate mostly on virtual in this article) acts like a…
Read MoreHow Bright Is Your Toothpaste?
The Oppenheimer blockbuster launched with an IMDB rating of 9.0, so it appears lots of people liked it. Whilst the film made mention of many of the pioneers in physics who helped during the Manhattan project, it could perhaps have made more than at least a passing reference to Marie Curie. After all, her contribution…
Read More