Posts by Mike Knight
MSP Copywriting – Part 14
Recap – Last time we had a look at :Rephrasing the Most Important Benefits in The Closing Offer.Making Things Fast, Easy and Simple.Spelling Out EXACTLY What People Must Do.A Note about CAPTCHA Forms.A Note About Images, The ‘P.S.’, The Signature and the Envelope. Background In 1900, the number of advertisements an average person was exposed…
Read MoreAmazon Launching ‘Q’ Chatbot
Following on from the launch of OpenAI’s ChatGPT, Google’s Bard (and Duet), Microsoft’s Copilot, and X’s Grok, now Amazon has announced that it will soon be launching its own ‘Q’ generative AI chatbot (for business). Cue Q Amazon has become the latest of the tech giants to announce the introduction of its own generative AI…
Read MoreCameras In Airbnb Properties – What Are The Rules?
Following the Metro recently highlighting the issue of undisclosed cameras being used by a small number of Airbnb hosts, we take a look at what the rules say, reports in the news of this happening, and what you can do to protect yourself. Do Airbnb Hosts Have The Right To Film Guests? You may be…
Read MoreGoogle Files Fiasco
An issue with Google’s cloud that locked some Google Drive for desktop users out of some of their files from the last six months has led to some angry comments being left on Google’s community support site. Reported Over A Week Ago The issue was first reported by a user (known as ‘Yeonjoong) back on…
Read MoreAI Job Risks – Finance & Insurance
Analysis by the Department for Education’s Unit for Future Skills to try and quantify the impact of AI on the UK jobs market found the finance and insurance sector was more exposed than any other. The Analysis “The impact of AI on UK jobs and training” report published online by the government highlights the results of…
Read MorePolice Warnings Over iOS 17’s NameDrop
It’s been reported that iOS 17’s new NameDrop feature has prompted the Police to issue warnings to parents on social media (in the US) about its potential to be abused, possibly posing a risk to their children. Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create your FREE account…
Read MoreDynamic Window Breakthrough
Researchers at North Carolina State University in the US have developed a new dynamic window material that can tune out certain wavelengths of light and block heat to suit the conditions. Three Modes Now Possible The Dynamic window glass can be used to switch windows between three modes: transparent, or “normal” windows, windows that block…
Read MoreMSP Copywriting – Part 13
Recap : Last time we looked at : Assuming the Sale, Introducing Value Before The Price, Establishing a High Price, Reframing – Money and Time with Matching, Avoiding Commitment words and then Making Calls to Cction (And Button) stand out. Rephrasing the Most Important Benefits in The Closing Offer. There’s a good case for restating…
Read More3000% Increase in Deepfake Frauds
A new report from ID Verification Company Onfido shows that the availability of cheap generative AI tools has led to Deepfake fraud attempts increasing by 3,000 per cent (specifically, a factor of 31) in 2023. Free And Cheap AI Tools Although deepfakes have now been around for several years, as the report points out, deepfake…
Read MoreA Dozen Ways Copilot Can Help Your Business
With Microsoft’s Copilot AI assistant now embedded within the Microsoft 365 apps and services to help users save time and increase productivity, we look at a dozen things you can do with Copilot to help your business. Microsoft 365 Copilot Copilot fuses ChatGPT version 4 and Microsoft Graph. More specifically, Copilot is designed to integrate…
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