Posts by Mike Knight
Push Notification Policy Change
Following U.S. Senator Ron Wyden revealing that governments can secretly force Apple and Google to hand over the contents of push notifications sent to customers’ phones, Apple has said it’s changed its policy and will no longer do so without a valid judge’s order. This will be either a court order or a search warrant. …
Read MoreThe Battery ‘Domino’ Effect That Could Help Us Hit Climate Goals
A report by the Rocky Mountain Institute highlights how a domino effect of surging battery demand could put global climate goals within reach by enabling a 22 Gigatons per year reduction in CO2 emission. The Surge in Battery Demand – A Domino Effect The report suggests that the world is witnessing a shift in energy…
Read MoreMSP Copywriting – Part 16
Recap from Last Time From that last point about reciprocity, we finished last time around including items of value within the envelope of your marketing piece, such as a voucher for goods or services, or an invitation to an exclusive event, or some other token which has a high perceived value. AIDA We can now…
Read MoreAnti-Trust : OpenAI And Microsoft
Following the recent boardroom power struggle that led to the sacking and reinstatement of OpenAI boss Sam Altman, Microsoft’s relationship with OpenAI is now under US and UK antitrust scrutiny. What Happened? A recent boardroom battle at OpenAI (ChatGPT’s creator and working partner of Microsoft), led to the rapid ousting of OpenAI’s boss Sam Altman…
Read MoreNew Privacy Features For Facebook and Instagram
Meta has announced the start of a roll-out of default end-to-end encryption for all personal chats and calls via Messenger and Facebook, with a view to making them more private and secure. Extra Layer Of Security and Privacy Meta says that despite it being an optional feature since 2016, making it the default has “taken years…
Read MoreEU’s AI Regulations Agreed
Following 36 hours of talks, EU officials have finally reached a historic provisional deal on laws to regulate the use of artificial intelligence. The Artificial Intelligence Act The Council presidency and the European Parliament’s negotiators’ provisional agreement relates to the proposal on harmonised rules on artificial intelligence (AI), the so-called artificial intelligence act. The EU…
Read MoreGoogle’s Ultra-Powerful Gemini AI
Google has announced the phased rollout of its new ‘Gemini’ family of large language models with the Ultra version said to rival the abilities of OpenAI’s GPT-4. What Is Gemini? Gemini, which Google describes as its “newest and most capable” large language model (LLM) and representing a “new era” for AI, is a highly advanced and multimodal AI model.…
Read More$4 Jobs Cheque Sells For $46,063
A single 1976 $4.01 cheque from (and signed by) Apple co-founder Steve Jobs has been sold at auction for a whopping $46,063. Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create your FREE account or login to continue reading Login Username or E-mail Password Remember Me Forgot…
Read MoreTree-Planting Gen-AI Search/Chatbot Released
Berlin-based green search engine company Ecosia has released a chatbot with a “green answers” option and ploughs all its advertising profits into tree-planting. Ecosia AI Chat The not-for-profit company, which has been developing its “green search” since 2019 to help users make climate-active decisions about what/who they click on has announced the introduction of its Ecosia AI…
Read MoreMSP Copywriting – Part 15
Recap from Last Time : Trajectory of Advertising – Volume of personal daily exposure to advertsA lesson from antiquity – Ethos, Pathos, LogosMemorable Mnemonic : U – R – G – E – N – T A – I – D – AUsing Facts & Personal History to Build Rapport Last time, we finished on a…
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