For a quick recap, last time we looked at  :  multiple closes, linear path, suggestive questions and then asking prospects how Serious they are, either directly or indirectly.

Assuming the Sale

When talking, writing or communicating an offer to prospects, it can pay dividends to assume they are going to buy or take action. When you communicate in this an assumptive way, it conveys a feeling of confidence and  is very compelling. So, rather than saying something like “Should you invest in this email protection service you’ll sleep better at night”, you could say “When you invest in this email protection service, you’ll sleep better at night”. Admittedly, it’s a small shift but all these small changes add up and compound to give more sales over time.