The UK’s New AI Taskforce
In this article, we look at the reasons for the government’s formation of the Foundation Model Taskforce, and how the DeepMind and Google Brain tie-up could solve some big issues for Alphabet in the AI world. £100 Million Investment In Taskforce Start-Up The UK government has announced that it will be investing £100 million in…
Read MoreWhatsApp Wows: One Account Accessible on Multiple Mobiles
WhatsApp has announced that it is introducing the ability to use the same WhatsApp account on multiple phones. Message Seamlessly Across All Devices WhatsApp says that this change gives users globally the ability to message seamlessly across all their devices without signing out, and to pick up their chats where they left off. Continue reading…
Read MoreMicrosoft Miffed: Monumental Gaming Merger Muzzled by UK’s CMA
The UK’s Competition and Markets Authority (CMA) has blocked Microsoft’s proposed acquisition of US-based video game holding company Activision Blizzard over fears of stifled competition in the cloud gaming market. What Happened? Back in January 2022, Microsoft entered a £68.7 billion deal to buy Activision, one of the most popular video games publishers globally. Continue…
Read MoreThe Mere Exposure Effect For Managed Service Providers
The mere exposure effect is a psychological phenomenon whereby individuals develop a preference for stimuli that they have been repeatedly exposed to. This effect was first identified by social psychologist Robert Zajonc (Pronounced ‘Sayonz’ in polish) in 1968, who posited that familiarity breeds liking, meaning that the more frequently we encounter something, the more we…
Read MoreComputers, Margaret Thatcher & Ice Cream
On 6th May 1949, the Electronic Delay Storage Calculator (EDSAC) ran its first set of programs. This historic British computer calculated a table of square numbers and a list of prime numbers. It was developed by Maurice Wilkes with his team at the University of Cambridge Mathematical Laboratory. The computer was built on the top floor…
Read MoreApril 14th, 111 Years Ago : Radio Helps 706 Survivors
Imagine for a moment that it’s April 14th, 1912 and just moments ago you were having a pleasant evening onboard one of the most luxurious and largest ships of its time. However, you are now sitting in a tiny lifeboat, surrounded by pitch black freezing water waiting for rescue. This was stark reality for the…
Read MoreLeverage Existing Clients For Case Studies And To Develop Your USP
Managed service providers (MSPs) face increasing competition in today’s market. To stand out from the crowd, it’s very powerful for them to highlight their unique selling propositions (USPs) effectively. However, many business owners don’t know how to develop their USP. One way to do this is by leveraging existing clients to develop case studies that…
Read MorePeople Buy From People
You may have heard it said that people buy from people and what is especially true is that people will usuaslly only buy from someone that they like, know and trust. “usually” rather than “always” is because there are always exceptions and perhaps someone has to make a grudge purchase for something they’re desperate for…
Read MoreThe Biggest Marketing ‘Secret’
The most effective thing that an MSP business owner (or indeed any business owner) can do that dramatically multiply their success is to set assign time to “working on the business”. Yes, it’s a cliche but it really is the most important part of marketing. Even just a couple of hours a week, every week,…
Read MoreGetting Your Best Stuff “Above The Fold” On Your MSP Website
The “fold” harks back to newspaper days when the Publishers used to fold newspapers in half for display, allowing passersby to only see the top portion of the front page. To entice potential customers into purchasing a copy, publishers recognised that the content visible at a glance needed to be attention-grabbing. As a result, they…
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