Posts by Mike Knight
Microwaves Drill Deeper For Clean Energy
A US clean energy company has raised $134 million to build what it says will be the world’s first commercial superhot geothermal power plant, using microwave technology to reach temperatures far beyond those accessible with conventional drilling in a development that could dramatically expand the role of geothermal energy in a low-carbon future. A New…
Read MorePersuasion Driver #14 : Novelty And Surprise
In a world where businesses are exposed to hundreds of messages, emails, advertisements, presentations and sales approaches every week, one of the greatest challenges is not necessarily persuading someone. It is getting their attention in the first place. This is where novelty and surprise become powerful. Human beings are naturally sensitive to things that are…
Read MoreFraud Fears Over New WhatsApp Usernames
WhatsApp’s plan to let people communicate without revealing their phone numbers has run into immediate regulatory opposition in India, turning what began as a new privacy feature into a much wider debate about online anonymity, fraud and how messaging platforms should balance privacy with security. Give Your Username Instead Of Your Phone Number WhatsApp has…
Read MoreCould The AI Bubble Burst?
The artificial intelligence boom has attracted extraordinary levels of investment, transformed technology markets and created expectations of a new era of productivity, but a warning from the world’s leading central bank organisation suggests that the consequences could be felt far beyond the technology industry if financial returns fail to match the hype. Why Are Economists…
Read MoreSmart Glasses Feature Now Behind Paywall
Meta has introduced a monthly usage limit for one of the most useful features built into its AI glasses, raising wider questions about whether consumers will increasingly have to pay subscriptions to unlock the full capabilities of devices they have already bought. What Has Meta Changed? Owners of Meta AI glasses can now use Conversation…
Read MoreScientists Build Synthetic Cell With Complete Life Cycle
Scientists have created a synthetic cell capable of feeding, growing, copying its genome, dividing and competing across generations, marking an important step towards a future where biology could be engineered from the ground up rather than simply modifying existing life. What Is SpudCell? The new system, called SpudCell, was developed by researchers led by Professor…
Read MoreSony Calls Time On PlayStation Discs
Sony is ending the production of physical game discs for new PlayStation releases from January 2028, marking another major step towards an entertainment industry where consumers increasingly access rather than physically own the products they buy. Why Is Sony Ending Physical Discs? From January 2028, all new games released for PlayStation consoles will be distributed…
Read MoreFusion Breakthrough Turns Plasma Energy Into Electricity
A US fusion company has demonstrated a new way of converting energy from a fusion plasma directly into electricity, while separate work on advanced electrical conductors could dramatically reduce the amount of power lost as heat, highlighting how the clean energy challenge is increasingly about efficiency as well as generation. A Fusion First Realta Fusion,…
Read MoreThe Power Of Curiosity And Open Loops
Curiosity is one of the most powerful forces influencing human behaviour, yet it rarely receives the same attention as persuasion principles such as reciprocity, authority, or social proof. It is the instinctive desire to know what we do not yet know, to solve unanswered questions, and to complete incomplete information. Every day, it shapes what…
Read MoreCAPTCHAs To Be Replaced With Privacy-First Web Verification
Cloudflare has joined forces with Mozilla, Google, Microsoft and Shopify to develop a new internet protocol designed to help websites distinguish genuine visitors from malicious bots without relying on CAPTCHAs, forced logins or invasive tracking, in what could become one of the biggest changes to how people prove their identity online in decades. What Is…
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