Archive for May 2023
How Can MSPs Use AI In Their Marketing …
The Chartered Institute of Marketing (CIM) recently wrote an interesting article about AI in marketing, which is summarised here for the benefit of MSP owners. Here are the key points: AI in Marketing: AI is transforming the world of marketing, digital experience, and advertising. Large brands like Coca-Cola are using AI to create campaigns, and…
Read MoreView Deleted WhatsApp Messages
In this Insight, we look at how it is possible to uncover and read deleted messages on WhatsApp, and what a number of privacy features on the app mean for business users. Changes WhatsApp have made changes as regards message deletion that focus on giving users more control, such as: – Delete messages for everyone.…
Read MoreTwo Key Cyber Security Insights
With phishing attacks being favoured for their effectiveness by attackers and most ransomware attacks now targeting backup storage, we look at what businesses can do to protect themselves. Spear Phishing Accounted For Two-Thirds Of All Attacks Last Year A recent report from security provider Barracuda has revealed that although spear phishing attacks make up just…
Read More11% Of Female Gamers Left Suicidal By Online Abuse
New Sky Broadband research has revealed that the level of abuse suffered by female online gamers from male gamers has been so strong that over one-in-ten (11 per cent) have been left feeling suicidal. Shocking Levels of Harassment and Abuse The level of harassment and abuse revealed by the statistics in the study is shocking. For example, some…
Read MoreMusk’s Brain Chips Ready For Humans
Neuralink, Elon Musk’s brain-machine interface device company has been given the green light from the US Food and Drug Administration (FDA) to begin a clinical study with humans as subjects. What Is Neuralink? Neuralink is a neurotechnology company co-founded by Elon Musk in 2016. The company aims to develop high-bandwidth brain-machine interfaces (BMIs) with the…
Read MoreMSP : Using The Ego Trap
Capitalising on Ego Traps: Some Potential Persuasion for Managed IT Services Some recent research by Dolinski, Grzyb & Kulesza explores a new social influence technique called the “egotistic trap”. I personally call it the “Emperors New Clothes Trap” and here you’ll see why. Here are the main points : First of all – the Concept:…
Read MoreFor A Few Bits More
On June 8th, 1978, a technological milestone was born, significantly shaping the future of computing because this was the day that marked the introduction of the Intel 8086, Intel’s inaugural 16-bit microprocessor. In the world of computing and microprocessors, the term “bit” signifies the basic units of data a processor can process simultaneously. Transitioning from…
Read MoreNPS : Essential Insights For MSPs
he Net Promoter Score (NPS) is a widely recognized tool used by businesses to gauge customer loyalty and predict growth. It’s a simple metric, based on one question: “On a scale of 0-10, how likely are you to recommend our company/product/service to a friend or colleague?” Respondents are categorized as Promoters (9-10), Passives (7-8), or…
Read MoreMaintaining KPIs For a Healthy MSP
Successfully operating a Managed Service Provider business requires keen attention to detail. Amid the bustle of daily tasks, from addressing client requests to charting new projects, financial performance can easily get sidetracked. To stay on top of business efficiency, implementation of key performance indicators (KPIs) is paramount. These KPIs compile various operational and financial metrics,…
Read MoreThought About Apprentices For Your MSP?
In the rapidly evolving world of IT and digital services, finding skilled and dedicated employees is a constant challenge. For MSPs in the UK, one solution to this challenge lies in apprenticeships. Hiring apprentices can bring numerous benefits to your MSP, particularly in a market where skilled work is in short supply. Adaptable Workforce Apprenticeships…
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