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The Chartered Institute of Marketing (CIM) recently wrote an interesting article about AI in marketing, which is summarised here for the benefit of MSP owners. Here are the key points:
AI in Marketing: AI is transforming the world of marketing, digital experience, and advertising. Large brands like Coca-Cola are using AI to create campaigns, and companies like Meta and Google are developing automated advertising tools. According to the 2023 AI Marketing Benchmark Report, 61.4% of marketers have...
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