New Sub-60cm GPS Accuracy
US Startup Zephyr’s claim that it has solved smartphone GPS positioning problems through a network and software-based solution with sub-60cm accuracy has attracted $3.5 million seed funding. The Issue Even though consumers have been putting growing demands on GPS through their increasing use of mobile devices and wearables, and many more businesses and services have…
Read MoreNew AI Model Classifies Energy-Wasteful Homes
A new deep-learning AI algorithm, developed as part of a study by the University of Cambridge, can identify and classify ‘Hard to Decarbonise’ houses (energy-wasting homes) with 90 per cent accuracy. What Are ‘Hard-to-Decarbonise’ Houses? Hard-to-Decarbonise (HtD) houses/buildings are really a subset of residential structures that present unique challenges in reducing carbon emissions due to…
Read MoreNovember 10, 2004 : What’s In a Name?
On November 9th 2004, the well-known web-browser ‘Firefox’ was released, although it had earlier been called something entirely different altogether. Originally created in 2002 by members of the Mozilla community, the browser had the codename “Phoenix”. This was supposed to reflect the project’s aim to “rise from the ashes of Netscape Navigator” after it was…
Read MoreMSP Copywriting – Part 10
As a quick recap from last time, we looked at issues such as linguistic bonds, reframing negative statements, embedded commands and compliance. In this section, we’ll finish off with the overall ‘interest’ and ‘desirability’ parts of a sales letter before moving on to calls to action. Likeability, Intimacy & Personal Revelations. I’ll start off by…
Read MoreMSP Copywriting – Part 9
As a quick recap last time, we looked at several ways for increasing the desirability of your sales copy, such as controversy, the 8 main emotions to leverage, and presuppositions. Presuppositions are pretty similar to linguistic binds. Linguistic binds are another covert and sneaky way of getting your point across and accepted ‘under the radar’. They’re…
Read MoreGoogle Tests Tool Against IP-Based Tracking
Google is testing ‘IP Protection’, a feature for Chrome that sends third-party traffic for a set of domains through proxies to mask their IP addresses, thereby boosting privacy by fighting IP-based covert tracking. IP Addresses An IP address can be explained as being like a home address for your computer or device on a network.…
Read MoreTech Nation Returns
After ceasing operations earlier this year when it lost its core funding grant, start-up network Tech Nation has announced it will be relaunching its brand with a £10bn investment. Tech Nation Originally established in 2010 as ‘Tech City UK’, focusing on nurturing the tech ecosystem in East London, the non-profit ‘Tech Nation’ grew to become…
Read MoreUK Joins Amazon’s Fast Drone Delivery Expansion
Amazon has announced that it will be expanding its ultra-fast Prime Air drone delivery operations to the UK, Italy and also to an as yet unnamed US city by the end of 2024. Prime Air Drone Delivery Amazon Prime Air is a service is intended to (safely) deliver packages to customers in 30 minutes or…
Read MoreCopilot Can Attend Meetings For You
Following trials, Microsoft’s AI assistant ‘Copilot’, which can even attend meetings for you, will be generally available to all Microsoft 365 Enterprise customers from 1 November. Copilot First introduced in March 2023 and rolled out as part free update to Windows 11, Copilot is an AI assistant that’s embedded within Microsoft 365 apps and services…
Read MoreNovember 2, 1936 : BBC Basics
“Gentlemen, you have now invented the biggest time-waster of all time. Use it well.”, said Isaac Shoenberg, head of the EMI research team that developed the first fully electronic television system to be used in regular broadcasting. Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create your FREE account…
Read More