EU Wants Households To Shift Energy Use As AI Demand Grows
The European Commission is encouraging households to move electricity consumption away from peak periods as rising demand from AI data centres, electrification, and digital infrastructure places growing pressure on Europe’s power grids. What The EU Has Announced As part of its new Strategic Roadmap for Digitalisation and Artificial Intelligence in Energy, the European Commission has…
Read MorePersuasion Driver #9 : Storytelling And Emotion
Storytelling is one of the oldest and most powerful forms of persuasion because it helps people understand, remember, and feel the meaning behind a message. Long before websites, social media, advertising, sales funnels, or marketing automation existed, people used stories to share lessons, explain danger, pass on knowledge, and influence behaviour. That is still true…
Read MoreAI Finds Bugs Faster Than They Can Be Patched
Anthropic says its experimental cybersecurity AI has already uncovered more than 10,000 high- or critical-severity vulnerabilities across some of the world’s most important software systems, highlighting what could become one of the biggest challenges facing cyber security in the AI era. Project Glasswing The findings come from Project Glasswing, a restricted cybersecurity initiative launched by…
Read MoreWhy Financial Markets Are Starting To Trade AI
In this Tech Insight, we look at how artificial intelligence is becoming so economically important that financial markets are starting to treat it like a tradable commodity. Why? For most businesses, AI is still thought of primarily as chatbots, virtual assistants, or productivity tools. Behind the scenes, however, every AI request consumes computing resources that…
Read MoreMicrosoft Makes Copilot Optional In Windows 11
Microsoft has introduced a new Windows 11 policy that allows organisations to remove the Microsoft Copilot app from managed devices, giving IT teams greater control over how AI is deployed. A New Copilot Removal Policy The change arrived as part of Microsoft’s April 2026 Windows 11 update and introduces a policy called “Remove Microsoft Copilot…
Read MoreWhy YouTube Mentions Matter More Than Backlinks In AI Search
A study of 75,000 brands has found that being talked about on YouTube may now be a stronger predictor of AI visibility than backlinks, domain authority, or even the size of a company’s website. The Research The findings come from SEO platform Ahrefs, which analysed brand visibility across ChatGPT, Google AI Mode, and Google AI…
Read MoreGCHQ Turns To AI For National Cyber Defence
GCHQ says it has developed a blueprint for a national cyber defence capability that could use AI agents to help protect the UK’s most important infrastructure from increasingly sophisticated cyber attacks. A New Approach To Cyber Defence The proposed system, which could be operational within five years, would use what GCHQ describes as “cutting-edge agentic AI” to…
Read MoreThe AI Data Centre That Could Change A Valley’s Climate
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Read MorePersuasion Principle #8 : Putting It All Together
Understanding each persuasion principle on its own is useful. However, the real value comes when those principles are combined in a natural, ethical, and practical way. For MSPs, this matters because prospects rarely make decisions in one sudden moment. A business owner does not usually move from complete stranger to signed managed services client after…
Read MoreElon Musk Could Become The World’s First Trillionaire
Elon Musk’s planned SpaceX stock market flotation could make him the world’s first trillionaire, highlighting how investors are increasingly placing enormous value on companies that combine AI, communications infrastructure, space technology and long-term strategic ambition. Why Musk Is Closing In On A Trillion Dollars Elon Musk is already the richest person on the planet, thanks…
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