Posts by Mike Knight
The Biggest Marketing ‘Secret’
The most effective thing that an MSP business owner (or indeed any business owner) can do that dramatically multiply their success is to set assign time to “working on the business”. Yes, it’s a cliche but it really is the most important part of marketing. Even just a couple of hours a week, every week,…
Read MoreGetting Your Best Stuff “Above The Fold” On Your MSP Website
The “fold” harks back to newspaper days when the Publishers used to fold newspapers in half for display, allowing passersby to only see the top portion of the front page. To entice potential customers into purchasing a copy, publishers recognised that the content visible at a glance needed to be attention-grabbing. As a result, they…
Read MoreSimple Ideas For Increasing Your Response rate of Google Reviews.
As you’ll already be aware, there are many powerful benefits of getting more customer referrals and testimonials, especially via Google. There is an entire process around how best to get referrals and testimonials and there’s a 128 page A4 whitepaper MKLINK wrote about it you can have if you need some help getting to sleep…
Read MoreBenefits of Including Guest Content In Your Emails
It’s obviously a good idea for a managed service provider to ensure that they send a regular email newsletter to their clients and prospects. Not only does this help with a DRIP campaign (differentiate, remind, inform, persuade) but it also offers another (often undervalued) benefit as well, namely credibility. This is especially true for the…
Read MoreIT Security Threatened By Professional Burnouts
A Mimecast spokesman has warned that in a labour market already stretched by shortages, Dutch digital resilience could be threatened if more attention isn’t paid to the mental well-being of cyber security professionals. Wanting To Change Jobs Recent research commissioned by Mimecast in the Netherlands showed that a quarter of Dutch IT professionals are considering…
Read MoreHashtag Homework
The humble hashtag has a long and varied history. It’s technical term is ‘octothorpe’ and it can be traced back to ancient civilizations where it was used as a symbol for weight or measure while in the middle ages, it was used in music notation to indicate a sharp note. Recent Hashtag Updates In the…
Read MoreWant Free Hot Water? Have A Server In Your House!
Green distributed computer network heating company Heata is offering to provide up to 4.8kWh of free hot water per day in exchange for installing a business cloud server in your home. Green Distributed Compute Network Heata, which began as an innovation project with British Gas, describes itself as “a ground-breaking green distributed compute network that uses the…
Read MoreLocal PR for MSPs
While many managed service providers focus on digital marketing tactics like social media and email campaigns, leveraging local news media through public relations (PR) can offer unique benefits and help MSPs build credibility in their communities. Here are some of the main benefits of using PR through local news media : Increased brand awareness: By…
Read MoreDo Hackers Get Pensions & Sick Pay?
Kaspersky research has shown that hackers are now being recruited with dark web job ads offering huge salaries and benefits! What?! According to Kaspersky’s analysis of more than 200,000 employment ads posted on the dark web between January 2020 and June 2022, ‘employers’ have been seeking applications from the best hackers by offering favourable terms…
Read MoreLumpy Mail
It’s said that curiosity killed the cat. Maybe so. However, curiosity also led to the discovery of everything of note from penicillin to the tech you’re using to read this right now. Within the realm of modern psychology, curiosity has been theorised, written about and experimented upon since William James’s work in the 1890’s to…
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