25 Years of Google

25 Years of Google

Did you know that Google was incorporated 25 years ago, in September 1998?Or that it was originally made from Lego? (sort of) Google began as a research project by Larry Page and Sergey Brin when they were students at Stanford in 1996. Originally named “BackRub.” the name “Google” is a play on the word “googol,”…

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Watermark Trial To Spot AI Images

Google’s AI research lab DeepMind has announced that in partnership with Google Cloud, it’s launching a beta version of SynthID, a tool for watermarking and identifying AI-generated images.  The AI Image Challenge  Generative AI technologies are rapidly evolving, and AI-generated imagery, also known as ‘synthetic imagery,’ is becoming much harder to distinguish from images not…

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Opting Out Of AI-Targeting

User Targetting

The EU’s new Digital Services Act allows social media users to opt out of AI personalised content feeds based on relevance.  What Is The DSA?  The Digital Services Act is a new EU Law designed to protect users. It applies to any digital company operating and serving the EU with “very large online platforms” (those with over…

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MSP : Using The Ego Trap

Tech Insight : What Are SPF, DKIM, And DMARC Records?

Capitalising on Ego Traps: Some Potential Persuasion for Managed IT Services Some recent research by Dolinski, Grzyb & Kulesza explores a new social influence technique called the “egotistic trap”. I personally call it the “Emperors New Clothes Trap” and here you’ll see why. Here are the main points : First of all – the Concept:…

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Erasing Yourself From Google

Erase details from Google

In this insight, we look at the steps you can take to erase any details about yourself from Google to protect your privacy.  Why Might A Person Want To Erase Their Details From Google?  Google collects your personal information when you go online, some (or all) of which you may want to erase, e.g. a…

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Apple, Google and Microsoft In Password Collaboration

Apple, Google and Microsoft In Password Collaboration

Apple, Google and Microsoft have announced that they are joining forces to support a common passwordless sign-in standard that will allow websites and apps to offer consistent, secure and easy sign-ins across devices and platforms.   The Problem With Password-Only   Relying on password-only authentication is known to present many risks and challenges such as managing multiple…

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Google : ‘No Jab, No Job’

CNBC recently reported that it had viewed a Google memo, circulated to employees, that they would lose pay, and eventually be sacked if they didn’t comply with the company’s Covid-19 vaccination policy. Until Dec 3 To Declare Status, And Until Jan 18 To Comply According to CNBC, the document circulated by Google’s leadership warned employees that…

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