What’s Your MSP’s Promise-To-The-Customer?

Explicit Promises in Marketing for Managed Service Providers Some recent research between LinkedIn’s B2B Institute and Warc has brought to light a crucial insight that can help transform the marketing of managed service providers. (Source) Here’s an outline of the study and I quote : “Drawing on WARC’s extensive database of B2B and B2C effectiveness case…

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What’s Involved In a ‘Pen-Test’ ?

Tech Insight : What's Involved In a 'Pen-Test'?

If you’d like to know what a ‘Pen Test’ is and the sorts of things you can expect from one, this article will give you a helpful overview. Pen Tests  Put simply, pen testing is short for “penetration testing” and in a virtual situation (we’ll concentrate mostly on virtual in this article) acts like a…

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How Bright Is Your Toothpaste?

Tech Trivia : Did You Know? This Week in Tech-History ...

The Oppenheimer blockbuster launched with an IMDB rating of 9.0, so it appears lots of people liked it. Whilst the film made mention of many of the pioneers in physics who helped during the Manhattan project, it could perhaps have made more than at least a passing reference to Marie Curie. After all, her contribution…

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Tech Travel Trends

Featured Article : Tech Travel Trends

In this article, we take a look at a few examples of nascent travel and delivery options in action.  Many New And Innovative Options With so many innovative technologically advanced (and green) transport, travel, and delivery products and systems now being used in the real world, let’s update ourselves on what’s happening and what the…

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36 Cents per Chat Query Prompts $30 Microsoft Fee

Tech News : 36 Cents per Chat Query Prompts $30 Microsoft Fee

Microsoft’s announcement of pricing for its AI productivity suite 365 Copilot shows its intent to monetise its AI, ending any expectations of free AI provision.  Furthering Its (Monetising) Ambitions – Microsoft 365 Copilot & Bing Chat Enterprise  Announced under the heading “furthering our ambitions”, Microsoft has released details of both Bing Chat Enterprise and Microsoft 365 Copilot…

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Snooper’s Charter Updated. (Poorly)

Tech News : Snooper's Charter Updated. (Poorly)

Amendments to the UK Online Safety Bill mean a report must be written before powers can be used by the regulator to force tech firms to scan encrypted messages for child abuse images.  What Is The Online Safety Bill?  The Online Safety Bill is the way the UK government plans to establish a new regulatory…

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Explicit Promises in Marketing for Managed Service Providers

ChatGPT prompts

Some recent research between LinkedIn’s B2B Institute and Warc has brought to light a crucial insight that can help transform the marketing of managed service providers. (Source) Here’s an outline of the study and I quote : “Drawing on WARC’s extensive database of B2B and B2C effectiveness case studies, over 2,000 award entrants and winning…

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What Are ‘Zero-Day’ Attacks?

Tech Insight : What Are 'Zero-Day' Attacks?

In this tech insight, we look at what ‘zero-day’ attacks are, then look at some recent high-profile examples and ultimately at what businesses can do to protect themselves from zero-day attacks.  Sophisticated Attacks That Highlight Vulnerabilities  In the ever-evolving landscape of digital threats and cyber warfare, one term often sends chills down the spines of…

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AI Fears Prompt Hollywood Actors To Strike 

Featured Article : AI Fears Prompt Hollywood Actors To Strike

The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), the US actors’ union with 160,000 members has gone on strike mainly over fears that AI will reduce earnings and damage their profession.  New Agreement Needed  One of the Union’s main roles is negotiating terms between actors and the studios, and the last agreement…

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