Posts Tagged ‘Free MSP Content’
Mixed-Modality Marketing for MSPs
You’ll likely have heard that marketing should be a mix, i.e. a ‘marketing-mix’. This basically means you shouldn’t rely on just one marketing channel such as telemarketing or SEO. Or even referrals, which is the primary channel for most MSPs. It usually pays to run multiple channels simultaneously, where your prospects can come across your…
Read MoreThe Wonderful Wizard of Woz
Steve Wozniak – business partner of Steve Jobs and co-founder of Apple – was born on August 11, 1950. Most people know that Apple went on to become one of the most valuable companies in the world and even though Steve the company way back in left in 1985, there are numerous other projects and…
Read MoreAugust 6, 1997 : Microsoft & Apple Cooperate
By the mid-1990s, Apple was in dangerously bad shape. The company’s market share was dwindling, its product line was confused, and it was bleeding money. Their future looked bleak, and it needed a lifeline and they all knew it. Enter Microsoft, led by Bill Gates (the then-richest man in the world). On August 6, 1997,…
Read MoreWhat Are ‘Deepfake Testers’ ?
Here we look at what deepfake videos are, why they’re made, how they (might) be quickly and easily detected using a variety of deepfake detection and testing tools. What Are Deepfake Videos? Deepfake videos are a kind of synthetic media created using deep learning and artificial intelligence techniques. Making a deepfake video involves manipulating or…
Read MoreGovernment Pushing For Right To Spy On WhatsApp Users (& Others)
The recent amendment to the Online Safety Bill which means a compulsory report must be written for Ofcom by a “skilled person” before encrypted app companies are forced to scan messages has led to even more criticism of this rather controversial bill to bypass security in apps and give the government (and therefore any number of people)…
Read More$50,000 Apple Trainers … Made of Gold?
Renowned auction house and brokers of art, collectibles, jewellery, and real estate Sotheby’s is selling a super-rare pair of Apple-branded trainers for a guide price of $50,000 (circa £39K). A One-Time Giveaway In The 90s Sotheby’s says the Omega Sports Apple Computer Sneakers (Size 10.5 / 9.5 UK), boxed and with an alternative pair of…
Read More$900,000 For Netflix AI Product Manager
Leading Streamer Netflix has added more fuel to the fire in the actors and writers’ union strike by advertising for an AI product manager with a salary up to $900,000. Could Have Paid For Actors With US actors and writers who are members of the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA)…
Read More5 Classic Forces MSPs Should Think About
There’s a classic model that gets drummed into every business student which is called Porter’s Five Forces. It’s worth knowing for MSP owners because it enables you to have a quick mental-checklist (if nothing else) that you can use when you’re reviewing your existing products and services and – more importantly – if you’re thinking…
Read MoreTime Presentation For MSPs
Some interesting results came back from an academic paper in 2022 by 3 researchers Jeong Hwang and Suk. Their research studied 2129 participants which showed how the presentation of time intervals, either as a duration or a calendar date influences task scheduling. To be clear, a duration presentation means saying something such as “X will happen in 10…
Read MoreLooking Over Your Staff’s Shoulders?
MSP Staff Monitoring Given the importance to MSPs of recruiting and retaining excellent staff, it’s more important than ever to maximise the value they get from their relationship with the business. To this end, it may be worth reviewing a precis about a recent academic study. Continue reading … …Free MSP Standard Access Required Thank…
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