Posts Tagged ‘Free MSP Content’
MSP Copywriting – Part 11
Last time we were rounding off the “Interest and Desire” parts of the AIDA model of a sales letter for MSPs and now I’d like to start looking at the “Action” part of the model. Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create your FREE account or login…
Read MoreUK Proceeds With iPhone ‘Batterygate’ Case
The so-called ‘Batterygate’ iPhone throttling case has been given the go-ahead by UK’s Competition Appeal Tribunal which could mean a near $1 billion (£853 million) damages payout to affected Apple customers. What Is ‘Batterygate’? Batterygate refers to a 2017 software update to iPhones by Apple that customers reported had slowed older iPhones down. It was…
Read MoreUK’s AI Safety Summit : Some Key Takeaways
Following the UK government hosting the first major global summit on AI safety at historic Bletchley Park, we look at some of the key outcomes and comments. Summit The UK hosted the first major global AI Safety Summit on the 1 and 2 November at Bletchley Park, the historic centre of the UK’s WWII code breaking…
Read MoreCyber Attacks Burn Out Security Experts
A new survey from CyberArk has revealed that increased workloads caused by a surge in cyber threats and attacks has led to 59 per cent of UK senior cyber security professionals facing burnout. Cyber Crime Levels High The results of the survey highlight the growing workload pressure on cyber security professionals because in just the…
Read MoreNew Sub-60cm GPS Accuracy
US Startup Zephyr’s claim that it has solved smartphone GPS positioning problems through a network and software-based solution with sub-60cm accuracy has attracted $3.5 million seed funding. The Issue Even though consumers have been putting growing demands on GPS through their increasing use of mobile devices and wearables, and many more businesses and services have…
Read MoreNew AI Model Classifies Energy-Wasteful Homes
A new deep-learning AI algorithm, developed as part of a study by the University of Cambridge, can identify and classify ‘Hard to Decarbonise’ houses (energy-wasting homes) with 90 per cent accuracy. What Are ‘Hard-to-Decarbonise’ Houses? Hard-to-Decarbonise (HtD) houses/buildings are really a subset of residential structures that present unique challenges in reducing carbon emissions due to…
Read MoreNovember 10, 2004 : What’s In a Name?
On November 9th 2004, the well-known web-browser ‘Firefox’ was released, although it had earlier been called something entirely different altogether. Originally created in 2002 by members of the Mozilla community, the browser had the codename “Phoenix”. This was supposed to reflect the project’s aim to “rise from the ashes of Netscape Navigator” after it was…
Read MoreMSP Copywriting – Part 10
As a quick recap from last time, we looked at issues such as linguistic bonds, reframing negative statements, embedded commands and compliance. In this section, we’ll finish off with the overall ‘interest’ and ‘desirability’ parts of a sales letter before moving on to calls to action. Continue reading … …Free MSP Standard Access Required Thank…
Read MoreMSP Copywriting – Part 9
As a quick recap last time, we looked at several ways for increasing the desirability of your sales copy, such as controversy, the 8 main emotions to leverage, and presuppositions. Presuppositions are pretty similar to linguistic binds. Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create your FREE account or…
Read MoreGoogle Tests Tool Against IP-Based Tracking
Google is testing ‘IP Protection’, a feature for Chrome that sends third-party traffic for a set of domains through proxies to mask their IP addresses, thereby boosting privacy by fighting IP-based covert tracking. IP Addresses An IP address can be explained as being like a home address for your computer or device on a network.…
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