Tree-Planting Gen-AI Search/Chatbot Released

Berlin-based green search engine company Ecosia has released a chatbot with a “green answers” option and ploughs all its advertising profits into tree-planting.  Ecosia AI Chat   The not-for-profit company, which has been developing its “green search” since 2019 to help users make climate-active decisions about what/who they click on has announced the introduction of its Ecosia AI…

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MSP Copywriting – Part 15

Recap from Last Time : Trajectory of Advertising – Volume of personal daily exposure to advertsA lesson from antiquity – Ethos, Pathos, LogosMemorable Mnemonic :  U – R – G – E – N – T      A – I – D – AUsing Facts & Personal History to Build Rapport Last time, we finished on a…

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MSP Copywriting – Part 14

Recap – Last time we had a look at :Rephrasing the Most Important Benefits in The Closing Offer.Making Things Fast, Easy and Simple.Spelling Out EXACTLY What People Must Do.A Note about CAPTCHA Forms.A Note About Images, The ‘P.S.’, The Signature and the Envelope. Continue reading … …Free MSP Standard Access Required Thank you for reading…

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Amazon Launching ‘Q’ Chatbot

Following on from the launch of OpenAI’s ChatGPT, Google’s Bard (and Duet), Microsoft’s Copilot, and X’s Grok, now Amazon has announced that it will soon be launching its own ‘Q’ generative AI chatbot (for business).  Cue Q  Amazon has become the latest of the tech giants to announce the introduction of its own generative AI…

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Cameras In Airbnb Properties – What Are The Rules?

Following the Metro recently highlighting the issue of undisclosed cameras being used by a small number of Airbnb hosts, we take a look at what the rules say, reports in the news of this happening, and what you can do to protect yourself.  Do Airbnb Hosts Have The Right To Film Guests?  You may be…

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Google Files Fiasco

An issue with Google’s cloud that locked some Google Drive for desktop users out of some of their files from the last six months has led to some angry comments being left on Google’s community support site.  Reported Over A Week Ago  The issue was first reported by a user (known as ‘Yeonjoong) back on…

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AI Job Risks – Finance & Insurance

Analysis by the Department for Education’s Unit for Future Skills to try and quantify the impact of AI on the UK jobs market found the finance and insurance sector was more exposed than any other.   The Analysis  “The impact of AI on UK jobs and training” report published online by the government highlights the results of…

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Police Warnings Over iOS 17’s NameDrop

It’s been reported that iOS 17’s new NameDrop feature has prompted the Police to issue warnings to parents on social media (in the US) about its potential to be abused, possibly posing a risk to their children.  Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create your FREE account…

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Dynamic Window Breakthrough

Researchers at North Carolina State University in the US have developed a new dynamic window material that can tune out certain wavelengths of light and block heat to suit the conditions.  Three Modes Now Possible  The Dynamic window glass can be used to switch windows between three modes: transparent, or “normal” windows, windows that block…

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MSP Copywriting – Part 13

Recap :    Last time we looked at : Assuming the Sale, Introducing Value Before The Price, Establishing a High Price, Reframing – Money and Time with Matching, Avoiding Commitment words and then Making Calls to Cction (And Button) stand out. Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create…

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