Benefits of Including Guest Content In Your Emails

It’s obviously a good idea for a managed service provider to ensure that they send a regular email newsletter to their clients and prospects. Not only does this help with a DRIP campaign (differentiate, remind, inform, persuade) but it also offers another (often undervalued) benefit as well, namely credibility. This is especially true for the…

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Hashtag Homework

The humble hashtag has a long and varied history. It’s technical term is ‘octothorpe’ and it can be traced back to ancient civilizations where it was used as a symbol for weight or measure while in the middle ages, it was used in music notation to indicate a sharp note. Recent Hashtag Updates In the…

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Want Free Hot Water? Have A Server In Your House!

Green distributed computer network heating company Heata is offering to provide up to 4.8kWh of free hot water per day in exchange for installing a business cloud server in your home.  Green Distributed Compute Network  Heata, which began as an innovation project with British Gas, describes itself as “a ground-breaking green distributed compute network that uses the…

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Local PR for MSPs

While many managed service providers focus on digital marketing tactics like social media and email campaigns, leveraging local news media through public relations (PR) can offer unique benefits and help MSPs build credibility in their communities. Here are some of the main benefits of using PR through local news media : Increased brand awareness: By…

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Lumpy Mail

Monopoly Commission

It’s said that curiosity killed the cat. Maybe so. However, curiosity also led to the discovery of everything of note from penicillin to the tech you’re using to read this right now. Within the realm of modern psychology, curiosity has been theorised, written about and experimented upon since William James’s work in the 1890’s to…

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The 3 Line Email

Sometimes the simple, easiest things are the best. This can be the case with the “3 line email”. Multiple times I’ve had success with this method and anecdotally, I’ve heard some great success stories too. What’s It About? Very often, as business owners, we can have prospects that have been languishing in our CRM, in…

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What’s All the Fuss About LastPass?

Featured Article : What's All the Fuss About LastPass?

Following news that hackers have stolen encrypted backups from the parent company of popular password manager LastPass, we look at what password managers are, plus the implications of the attack for businesses.  Password Challenges  We are all used to using passwords but without extra measures (e.g. 2FA) they are now recognised as having security limitations…

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Compounding Growth

Albert Einstein famously suggested that power of compounding was the eighth wonder of the world. He then proposed that those who understand it, earn it and those who don’t, will pay it. In terms of monetary investments, clearly compounding is key. Having an investment that grows over time provides security towards retirement. It’s crucial for…

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No Bank Robberies For First Time Ever (in Denmark)

Tech News : No Bank Robberies For First Time Ever (in Denmark)

Although figures show no bank robberies last year in Denmark, it appears online banking fraud and other forms of digital crime are now replacing the traditional ‘hold-up’.  Why No Bank Robberies?  It is believed that the recent Danish bank association ‘Finans Danmark’ figures showing no physical bank robberies in 2021 compared to 221 back in…

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Facebook Marketing For MSPs

Facebook can be a powerful marketing tool for managed service providers (MSPs) looking to reach new clients and grow their businesses. Here are some benefits of using Facebook for MSP marketing: Wide reach: With over 2.7 billion monthly active users, Facebook has a massive audience that can be targeted through targeted advertising and content sharing.Targeting…

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