MSP Copywriting – Part 10
As a quick recap from last time, we looked at issues such as linguistic bonds, reframing negative statements, embedded commands and compliance. In this section, we’ll finish off with the overall ‘interest’ and ‘desirability’ parts of a sales letter before moving on to calls to action. Continue reading … …Free MSP Standard Access Required Thank…
Read MoreMSP Copywriting – Part 9
As a quick recap last time, we looked at several ways for increasing the desirability of your sales copy, such as controversy, the 8 main emotions to leverage, and presuppositions. Presuppositions are pretty similar to linguistic binds. Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create your FREE account or…
Read MoreGoogle Tests Tool Against IP-Based Tracking
Google is testing ‘IP Protection’, a feature for Chrome that sends third-party traffic for a set of domains through proxies to mask their IP addresses, thereby boosting privacy by fighting IP-based covert tracking. IP Addresses An IP address can be explained as being like a home address for your computer or device on a network.…
Read MoreTech Nation Returns
After ceasing operations earlier this year when it lost its core funding grant, start-up network Tech Nation has announced it will be relaunching its brand with a £10bn investment. Tech Nation Originally established in 2010 as ‘Tech City UK’, focusing on nurturing the tech ecosystem in East London, the non-profit ‘Tech Nation’ grew to become…
Read MoreUK Joins Amazon’s Fast Drone Delivery Expansion
Amazon has announced that it will be expanding its ultra-fast Prime Air drone delivery operations to the UK, Italy and also to an as yet unnamed US city by the end of 2024. Prime Air Drone Delivery Amazon Prime Air is a service is intended to (safely) deliver packages to customers in 30 minutes or…
Read MoreCopilot Can Attend Meetings For You
Following trials, Microsoft’s AI assistant ‘Copilot’, which can even attend meetings for you, will be generally available to all Microsoft 365 Enterprise customers from 1 November. Copilot First introduced in March 2023 and rolled out as part free update to Windows 11, Copilot is an AI assistant that’s embedded within Microsoft 365 apps and services…
Read MoreNovember 2, 1936 : BBC Basics
“Gentlemen, you have now invented the biggest time-waster of all time. Use it well.”, said Isaac Shoenberg, head of the EMI research team that developed the first fully electronic television system to be used in regular broadcasting. Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create your FREE account…
Read MoreFossil Fuels Peak as Solar & Wind Rise
Independent energy thinktank Ember’s Global Electricity Review 2023 reports that fossil fuel power generation has peaked for the half the world and that clean energy sources now account for nearly 40 per cent of the world’s electricity supply. Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create your FREE…
Read MoreMicrosoft Launches New AI Content Safety Service
Microsoft has announced the launch of Azure AI Content Safety, a new content moderation service that uses AI to detect and filter out offensive, harmful, or inappropriate user and AI-generated text or image content. Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create your FREE account or login to…
Read MoreWays To Use ‘WhatsApp Business’ To Help Your Business
In this insight, we look at some of the many ways you can use ‘WhatsApp Business’ to boost your marketing and connect with customers to provide a more personalised service. Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create your FREE account or login to continue reading Login Username…
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