Posts by Mike Knight
Apple Watches Back On Sale After Ban
The latest version of the Apple Watch has gone back on sale in the US after being removed from sale by the US Government from 26 December 2023. Continue reading … …Free MSP Standard Access Required Thank you for reading MSP Marketplace Create your FREE account or login to continue reading Login Username or E-mail…
Read MoreAustria’s Tech Gadget Repair Scheme
Austria’s Repair Bonus voucher scheme sees the government pay citizens up to €200 (£173) towards getting old electrical appliances, devices and tech gadgets fixed. Why? The Austrian government scheme, financed through the Covid Recovery Fund, is designed to motivate people to repair rather than throw away old electrical appliances (and add to a growing pile…
Read MoreMSP Copywriting – Part 17
Recap from Last Time Last time we finished looking at the AIDA part of the URGENT-AIDA model.We looked at providing guarantees and social proof to increase the conversion rate of the call to action. On the basis that repetition is the workhorse of marketing and training, let’s remind ourselves of those letters again in URGENT…
Read MoreGoogle Launches Gemini AI Studio
Following on from Google’s recent launch announcement for Gemini (its new super-powered foundation model family), Google has now announced the launch of AI Studio to enable the development of apps and chatbots using Gemini. Gemini (Pro) Google recently announced the introduction of its largest and most capable AI model, Gemini. The three sizes of the…
Read MoreCyber Criminals With A PR Department
A whitepaper by researchers at Sophos highlights how, rather than remaining anonymous, ransomware gangs now engage with the media to shape the narrative around a hack and gain a tactical and strategic advantage. The Ransomware Threat Ransomware is a type of malicious software designed to block access to a computer system or data (typically by…
Read MoreAI Saves Police Admin Time – A Lot
It’s been reported that the UK’s Minister of State (Minister for Crime, Policing and Fire), the Rt Hon Chris Philp MP, has urged UK police forces to follow Bedfordshire’s example of using artificial intelligence (AI) to save time and money in carrying out admin tasks. Which Admin Tasks? The main task that Mr Philip was…
Read MoreNews Channel With Virtual Newsreaders
A Los Angeles-based startup has said the news channel it’s about to launch will feature virtual newsreaders delivering news content generated by AI. AI-Generated News And Presenters Channel 1, which describes itself as a “personalised global news network powered by AI” showcased its virtual AI-generated news and presenters in a half-hour long video posted on Twitter. The…
Read MorePush Notification Policy Change
Following U.S. Senator Ron Wyden revealing that governments can secretly force Apple and Google to hand over the contents of push notifications sent to customers’ phones, Apple has said it’s changed its policy and will no longer do so without a valid judge’s order. This will be either a court order or a search warrant. …
Read MoreThe Battery ‘Domino’ Effect That Could Help Us Hit Climate Goals
A report by the Rocky Mountain Institute highlights how a domino effect of surging battery demand could put global climate goals within reach by enabling a 22 Gigatons per year reduction in CO2 emission. The Surge in Battery Demand – A Domino Effect The report suggests that the world is witnessing a shift in energy…
Read MoreMSP Copywriting – Part 16
Recap from Last Time The Importance Of Being Specific in Your Case Studies & Testimonials. Getting Google Reviews & Handling Complaints Professionally Cialdini’s Law of Reciprocity, with Macro-gestures and Micro-Gestures From that last point about reciprocity, we finished last time around including items of value within the envelope of your marketing piece, such as a…
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