YouTube Expands ‘Hype’ Feature Worldwide to Boost Smaller Creators

YouTube has begun rolling out its fan-powered ‘Hype’ feature globally, aiming to help creators with under 500,000 subscribers get noticed and grow their audiences faster.

Now Live In 39 Countries

The Hype feature was originally introduced at Google’s Made on YouTube event in late 2024 as part of a broader push to support emerging content creators. As of this week, YouTube has announced that Hype is now live in 39 countries, including the UK, US, Japan, South Korea, India, and Indonesia. This marks a significant expansion of what was previously a limited test.