5.0Top Rated Service 2025verified by TrustindexTrustindex verifies that the company has a review score above 4.5, based on reviews collected on Google over the past 12 months, qualifying it to receive the Top Rated Certificate.
In this Tech Insight, we look at Google’s controversial decision to allow advertisers to use device fingerprinting, exploring what the technology involves, why it has sparked concern, and what it means for users, businesses, and regulators.
A Policy Reversal
In February 2025, Google quietly updated its advertising platform rules, allowing companies that use its services to deploy a tracking method known as ‘device fingerprinting’. The change came with little fanfare but has quickly become one of the most debated privacy developments of the year.
Click here to find out about sponsorship
Receive exclusive news, content, training, discounts, plus access to private MSP listings/services.
Apply Now For Your 1-Month Evaluation