Google Targets Back Button Hijacking In New Spam Crackdown

Google is introducing a new spam policy targeting “back button hijacking”, a deceptive tactic that traps users on websites, with penalties that could see offending sites pushed down or removed from search results.

Spam Policy Change Under “Malicious Practices”

Google has confirmed that from 15 June 2026, back button hijacking will be treated as an explicit violation of its spam policies under “malicious practices”.