Facebook Ads That Target Your Beliefs

In a new trial involving a small number of users in the UK, Facebook has said that it will be testing the targeting of adverts based on users' specific political and religious beliefs.

Why?

According to Facebook, the trial will help the social media platform to process and manage its customer data, so that it will be in a better position to ensure compliance with GDPR when it comes into force in May this year.

The severity of the fines associated with the enforcement of GDPR for large c...