Apple Turns iPhones Into A Subscription

Apple has launched a new leasing programme that allows customers to pay a monthly fee for iPhones, Macs, iPads and Apple Watches, marking a significant change in how the company expects people to acquire its products as device prices continue to rise and upgrade cycles grow longer.

What Has Apple Announced?

The new programme, called Apple Upgrade, is now available in the United States and enables eligible customers to lease a range of Apple devices through Klarna rather than purchasing them outright or using traditional finance.