New Yahoo & Google Guidelines For Bulk Emails

With newly expanded Google and Yahoo guidelines for high-volume emailers coming into force from the 1st of February, we look at what needs to be done to comply. 

Why?

As Google says about the reason for the new guidelines: “we’ll require bulk senders to authenticate their emails, allow for easy unsubscription and stay under a reported spam threshold.” Yahoo echoes this, saying: “Sending properly authenticated messages helps us to better identify and block billions of malicious messages and declutter our users’ inboxes.”