With newly expanded Google and Yahoo guidelines for high-volume emailers coming into force from the 1st of February, we look at what needs to be done to comply.
As Google says about the reason for the new guidelines: “we’ll require bulk senders to authenticate their emails, allow for easy unsubscription and stay under a reported spam threshold.” Yahoo echoes this, saying: “Sending properly authenticated messages helps us to better identify and block billions of malicious messages and declutter our users’ inboxes.”
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