Monetising Movement (Your Geo-Data)

In this feature, we take a look at how a multi-billion-dollar market obtains, uses, and sells our location data. Report A GVR report estimates that the global location intelligence market was worth USD 12.2 billion in 2020. This market uses our phone/device location data. There are many different interlinked players in this market ecosystem from app companies, collectors, data aggregators, marketplaces, and location intelligence firms, all of whom buy, compile, sell and use our phone location da...