Recap from Last Time

• The Importance Of Being Specific in Your Case Studies & Testimonials.
• Getting Google Reviews & Handling Complaints Professionally
• Cialdini’s Law of Reciprocity, with Macro-gestures and Micro-Gestures

From that last point about reciprocity, we finished last time around including items of value within the envelope of your marketing piece, such as a voucher for goods or services, or an invitation to an exclusive event, or some other token which has a high perceived value.