EU Wants AI-Generated Content Labelled

In a recent press conference, the European Union said that to help tackle disinformation, it wants the major online platforms to label AI generated content. 

The Challenge - AI Can Be Used To Generate And Spread Disinformation 

In the press conference, Vĕra Jourová (the vice-president in charge of values and transparency with the European Commission) outlined the challenge by saying, "Advanced chatbots like ChatGPT are capable of creating complex, seemingly well-substantiated content and visuals in a manner of seconds," and that "image generators can create authentic-looking pictures of events that never occurred," as well as "voice generation software” being able to “imitate the voice of a person based on a sample of a few seconds."