The Mere Exposure Effect For Managed Service Providers

The mere exposure effect is a psychological phenomenon whereby individuals develop a preference for stimuli that they have been repeatedly exposed to. This effect was first identified by social psychologist Robert Zajonc (Pronounced ‘Sayonz’ in polish) in 1968, who posited that familiarity breeds liking, meaning that the more frequently we encounter something, the more we tend to like it. The mere exposure effect has since been extensively studied and is considered a robust finding in social psychology. It is sometimes called the familiarity principle.