What Is Greenwashing Technology?

In this article, we look at what ‘greenwashing’ is, how and why it is being used, and what is being done to stop it.

What Is Greenwashing?

Greenwashing, a term coined by Jay Westerveld in 1986, refers to how some companies mislead stakeholders about their environmental and ethical credentials by spending more on marketing themselves as being environmentally friendly and ethical when, in fact, it is not the case.  This practice is most likely to be something found in industries where ...