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Why YouTube Mentions Matter More Than Backlinks In AI Search
A study of 75,000 brands has found that being talked about on YouTube may now be a stronger predictor of AI visibility than backlinks, domain authority, or even the size of a company's website.
The Research
The findings come from SEO platform Ahrefs, which analysed brand visibility across ChatGPT, Google AI Mode, and Google AI Overviews to identify which factors were most closely associated with appearing in AI-generated responses.
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