Let me ask you a slightly uncomfortable question.

How much marketing budget do you think vendors have sitting there… right now… specifically allocated to help MSPs like you grow?

And more importantly — how much of it are you personally claiming?

Because here’s the reality.

Every year, millions in Marketing Development Funds — MDF — go completely unused.

Not because vendors don’t want to give the money away.

But because MSPs either don’t know it exists…don’t understand how it works…or assume it’s complicated corporate nonsense designed for large partners only.

And none of that is actually true.

Today I want to walk you through why MSPs should absolutely be claiming MDF — and more importantly — how to do it in a practical, repeatable way.