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Yes, the question.

It's everywhere, isn't it? It's in your inbox. The second you buy anything, it's on receipts. It's basically haunting the entire corporate world.

It absolutely is. That one question is the foundation of the Net Promoter Score. NPS. It was famously called the one number you need to grow.

And you can see why it took off. I get it. It's so simple, so clean. You get the single neat number that tells you if you're winning.