Meta : Merchandising & Military

Meta is stepping up its push into physical retail, open-source AI, and military-grade AR and VR technology, but each move is attracting scrutiny and raising new questions about ethics, transparency, and the company’s strategic direction.

Physical Stores Selling Smart Glasses

Meta is reportedly preparing to open a new wave of physical retail stores in a strategic bid to push sales of its Ray-Ban smart glasses and other wearable devices. The move (first revealed by Business Insider) signals a move from virtual ambitions into tangible retail expansion as the company looks to solidify its position in the emerging face-computing market.