What Is ‘Bluesky’ ?

With the Bluesky social media platform becoming the most downloaded app on both the US and UK Apple Stores as users switch from X following the US election, we take a closer look at what Bluesky is and what it offers users.

What is Bluesky, and Who Owns It?

Bluesky is a social media platform that has rapidly gained attention as a promising alternative to X and offers users a fresh and open approach to online interaction. Bluesky was conceived in 2019 by Jack Dorsey, then CEO of Twitter, as an experimental project to create a decentralised standard for social media. The idea was to develop a platform where no single person or entity held complete control, providing users with autonomy over their content and connections.