“Amazon Haul” Budget Shop

Amazon has announced the launch of a U.S. beta of its new Haul Store, an online shopping experience designed to rival low-cost e-commerce giants Temu and Shein. 

Products at $20 or Less 

The Haul platform is to be integrated into the Amazon Shopping app and offers a range of products priced at $20 or less, with most items under $10. While promising affordability, the initiative marks a departure from Amazon’s hallmark of rapid delivery, instead opting for a model that’s consistent with the popular budget shopping apps, i.e. providing low-cost products with longer shipping times (one to two weeks).