Marketing ...
How Can MSPs Use AI In Their Marketing …
The Chartered Institute of Marketing (CIM) recently wrote an interesting article about AI in marketing, which is…
MSP : Using The Ego Trap
Capitalising on Ego Traps: Some Potential Persuasion for Managed IT Services Some recent research by Dolinski, Grzyb…
The Law of Pragnanz for MSPs
The Law of Prägnanz originates from the field of Gestalt psychology, which began in early 20th-century Germany….
Leveraging The ‘Endowment Effect’ For MSPs
The endowment effect, a concept rooted in behavioural economics and coined by the eminent Richard Thaler, is…
The Mere Exposure Effect For Managed Service Providers
The mere exposure effect is a psychological phenomenon whereby individuals develop a preference for stimuli that they…
Leverage Existing Clients For Case Studies And To Develop Your USP
Managed service providers (MSPs) face increasing competition in today’s market. To stand out from the crowd, it’s…
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