Will WhatsApp Stay Free?

In this tech insight, we look at how WhatsApp currently makes money, explore potential reasons why it might introduce charges in the future, compare its revenue model with competing messaging apps, and analyse the possible impact the introduction of any changes could have. 

Currently A Free, Seamless Messaging Service (For Personal Users) 

First introduced in 2009, Meta’s end-to-end encrypted messaging app – WhatsApp – has long been a mainstay in global communication, boasting nearly three billion users who enjoy its seamless messaging service at no cost. The app’s widespread appeal rests on factors such as its accessibility and privacy, but with the growing pressure on tech companies to generate revenue and remain sustainable, the question arises will WhatsApp stay free?